We're always told that humans make bad decisions and that more data is better. But this is backwards: people are actually good at decisions because we use mental models and can envision new realities outside of data. Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose among. That's framing. It's a cognitive muscle we can strengthen to improve our lives, work and future—to meet our moment of economic upheaval, social tensions and existential threats. Framers shows how.
Kenneth Cukier is a senior editor at The Economist and host of its weekly podcast on technology, Babbage. He is also an associate fellow at Saïd Business School at the University of Oxford. Viktor Mayer-Schönberger is professor of internet governance and regulation at the Oxford Internet Institute at the University of Oxford. He is also a faculty affiliate of the Belfer Center of Science and International Affairs at Harvard University. Francis de Véricourt is professor of management science and the director of the Center for Decisions, Models and Data at the European School of Management and Technology in Berlin. Learn more about the authors